Why customers do what they do.
Short, practical episodes on trust, customer anxiety, CSI, and the behavior that decides whether a deal closes, from the sales floor to the service drive. Steal what works for your own store.
EPISODES PUBLISHED
85
AVERAGE LENGTH
25 min
TOPICS COVERED
Trust, CX, coaching, behavior
LATEST EPISODE
Oct 22, 2026
LATEST EPISODE
Be Back Isn’t a Lost Sale: Better Car Sales Conversations and Follow-Up
Oct 22, 2026
A car buyer says, “We’ll be back.” What should your salesperson say next? Get the free Be-Back Decoder, six customer exit lines, what they can mean, and what to say next. Andrew Sardone breaks down how to lower pressure, understand what the customer still need...
YOUR HOST
Andrew Sardone
A longtime automotive trainer for brands across the industry, Andrew is a subject-matter expert in dealership customer experience, internal combustion and electrified vehicles, and automotive technology. On the show he breaks down the psychology and behavior behind the car-buying experience, why customers walk in guarded, where trust quietly slips, and the small moments that make or lose a deal. Practical, no fluff, straight from the sales floor and the service drive.
His conviction runs through every episode: kindness and care in the sale aren't soft. They are directly tied to a customer's motivation to buy, and to the profit that follows when you deliver a genuinely great experience.
Founder of AutoKnerd · automotive trainer & SME
New episodes weeklyPUT IT TO WORK
Great on the ears. Better on your floor.
The same ideas from the show are what AutoKnerd turns into five-minute daily practice for every rep and advisor. See it work on a live, no-login demo.