Why customers do what they do.
Short, practical episodes on trust, customer anxiety, CSI, and the behavior that decides whether a deal closes, from the sales floor to the service drive. Steal what works for your own store.
EPISODES PUBLISHED
84
AVERAGE LENGTH
25 min
TOPICS COVERED
Trust, CX, coaching, behavior
LATEST EPISODE
May 14, 2026
LATEST EPISODE
He Demanded a Date — Then Added $10,000: The Viral Honda Showroom Scandal
May 14, 2026
A woman walks into a Honda dealership in California ready to buy a car. The sales manager tells her she needs to agree to go on a date with him first. She says no. He adds $10,000 to the price. That video has over 5 million views on TikTok. Honda suspended the...
YOUR HOST
Andrew Sardone
A longtime automotive trainer for brands across the industry, Andrew is a subject-matter expert in dealership customer experience, internal combustion and electrified vehicles, and automotive technology. On the show he breaks down the psychology and behavior behind the car-buying experience, why customers walk in guarded, where trust quietly slips, and the small moments that make or lose a deal. Practical, no fluff, straight from the sales floor and the service drive.
His conviction runs through every episode: kindness and care in the sale aren't soft. They are directly tied to a customer's motivation to buy, and to the profit that follows when you deliver a genuinely great experience.
Founder of AutoKnerd · automotive trainer & SME
New episodes weeklyPUT IT TO WORK
Great on the ears. Better on your floor.
The same ideas from the show are what AutoKnerd turns into five-minute daily practice for every rep and advisor. See it work on a live, no-login demo.